Michael_Voyageur Administrateur
Inscrit le: 21 Sep 2003 Messages: 2585 Points: 47746 Pays, Ville: Paris, France - Tokyo, Japan
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Posté le: 15 Jan 2004 01:35 Sujet du message: Sony commercialise une banque de MP3 'USB Audio' - doté de 2GB de mémoire, de la taille d'un domino
Note du Post : 4 Nombre d'avis : 1 |
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Sony commercialise une banque de MP3 'USB Audio' - doté de 2GB de mémoire, de la taille d'un domino.
Le gadget appelé 'USB Audio' peut se connecter à un PC par un port USB et télécharger jusqu'à 2GB, l'équivalent de 30 CDs de musique en format MP3. Commercialisé sous la marque Aiwa il est mis en vente à partir du 14 janvier dans une game de prix d'environ 35000 yen.
Source : AFP
Vu sur : Servihoo.com
Sony to launch MP3 music download gadgets under AIWA brandname
[14 Jan 2004]
TOKYO (AFP)
Consumer electronics giant Sony said it will launch a portable audio gadget globally in February under the AIWA brandname to compete in the popular MP3 music-downloading market.
'USB Audio', linked via the USB (universal serial bus) ports on most personal computers, will enable users to download an hour of MP3 music in just 18 seconds, Sony Corp. said in a statement Wednesday.
To protect copyrights, users will not be able to transfer the downloaded music from the portable audio machines.
The new product line-up will comprise audio players using the USB storage media 'Pavit', an ultra-thin and light card-sized HDD (hard disc drive) player and a high-quality PC peripheral speaker.
The Pavit will cost 6,000 yen (57 dollars) to 26,000 yen, the HHD about 35,000 yen and the speaker between 15,000 yen and 33,000 yen.
Sony said it will stage an Internet-based marketing campaign for the new devices, refreshing websites www.aiwa.com (global portal) and www.jp.aiwa.com (Japanese portal) with original video clips, music and games.
"There will be a number of collaborations with up-and-coming musicians and creators," Sony said.
In 2002 Sony made money-losing Aiwa a wholly owned subsidiary, which has survived as one brandname under the wing of Sony.
Sony will sell the new product line-up under the AIWA brandname at lower prices than those for similar but higher-end devices already sold under its own name on formats other than MP3, a Sony official said.
The company will also use its e-commerce site for Japan, SonyStyle, to sell the USB devices starting January 14.
The struggling electronics maker recently said it will launch in April high-capacity MiniDisc products and start a music downloading business, just like the one offered by Apple Computer Inc., in response to the competitive portable digital audio market.
A pioneer in rolling out the world's smallest and lightest electronics gadgets, Sony has suffered declining net profits in recent quarters in the face of tough competition, a rising yen and slumping game hardware sales. _________________ Michael_Voyageur
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